Grocery Shrink Ray - Safeway's New 'Easy Scoop' Ice Cream

Grocery Shrink Ray – Safeway’s New ‘Easy Scoop’ Ice Cream

We hate the grocery shrink ray especially when it gets applied to a summer-time favorite (Ice cream)!

We read this on Consumerist this morning.

Safeway’s Lucerne store brand ice creams has been repackaged, and now come in a round container with the name “Easy-Scoop Package.”

Of course it is easier to scoop when the ice cream is reduced from 1.89 L to 1.42 L!

Is Safeway trying to make us eat healthier by making it more difficult to scoop the ice cream?

Steven Zussino

Steven Zussino is the co-founder of Grocery Alerts Canada. He loves to help Canadians save money on groceries. He also runs the blog,