Last weekend I had the opportunity to attend the Grocery Showcase West held at the Vancouver Conversion Centre April 10 & 11.. With a huge range of new products as well as our favorite oldies, the Grocery Showcase West is Canada’s insight into the grocery industry with over 400 exhibitors featuring the major national brands as well as the smaller manufactures.
It looks like these major brands, distributors and private processors are finally starting to listen to consumers giving us what we are asking for. Over the two day event new product developments and latest trends were featured. We discussed how marketing has entered the digital age through social media. It is becoming part of their everyday use in order to capture today’s consumers. “Today’s consumers are smart and well connected – looking for deals and promotions.”
When Grocery Alerts was founded in 2008 we seen a demand for replacing clipping coupons to clicking coupons we are at the forefront and about to see a revolutionary change like never before. We are finally moving from print to online and our favorite national brands are responding like never before.
In the meantime – Grocery Alerts selected what was Lina’s 10 ten products at the Grocery Showcase West. Let’s hope we see some coupons for the top 10 favorite products in the up coming year. Check out the video for an up and coming new product that children will be screaming for!