Top 5 Couponing Myths
  • February 6, 2012
  • By Steven Zussino
  • Coupons
  • 8

Top 5 Couponing Myths

When my husband and I had our first child last year, the true value of a dollar became very apparent, and we needed a plan. I will be the first to admit that I was probably as skeptical as the next person, but now I’d never revert back to our non-couponing ways!


The following are a few of the common misconceptions that held me back from starting couponing any earlier, and I hope that clearing up a few of these myths will save you from waiting as long as I did to start saving!

Myth #1-Couponing is too time consuming

On the contrary, you can successfully coupon your way to thousands of dollars in savings each year by investing no more than a couple of hours each week! The key is to use the resources available to you. With sites like Grocery Alerts providing you with email updates on available coupons and sales, and actually matching those coupons to the flyers each week for you, it could not be simpler!

Myth #2-Couponing will not save you money on healthy/fresh/organic products.

Another popular myth! In fact, couponing can save you money on organic and fresh foods alike. There are a variety of sites that provide organics coupons, such as A different way to save on fresh foods and other products you may not have coupons for is using overage! Overage is earned when you use a coupon that is valued higher than the price of the item being purchased. It is not awarded by all retailers, so always be sure to check your grocer’s coupon policy before you shop. When you get overage, you can use it towards the remainder of your purchase!

Myth #3-Couponing = HOARDING!

It’s true that the best way to extend your savings is to build a functional stockpile. The keyword here is FUNCTIONAL! A successful couponer has a specific plan in place for said stockpile, and doesn’t deviate from that plan. Those that develop their own private grocery store in their basement, or have to store Lipton Cup-O-Soup under their child’s bed, are not successful couponers!

They are spending more in the long run, as they are purchasing what they cannot reasonably consume before items begin to expire. The key is to stockpile what you will need, at the rock bottom price, before the item will go on sale again (usually about 4-6 months).

Myth #4-Couponing is for cheap people, or grandparents.

I assure you, I am neither! Most people have some sort of savings account or plan for a rainy day…does that make you cheap? Certainly not! It makes you smart! I coupon to provide for my family while saving money along the way, without ever having to compromise our quality of life.

I encourage everyone who has ever felt this way to try it, just once! Clip a coupon from your local paper for something you would be buying anyway, go to the store, and see what happens! I guarantee you no one will be calling you cheap, and you will have the added benefit of walking out of the store with some extra money in your pocket!

Myth #5-You cannot save enough money couponing in Canada for it to be worth the effort.

I heard the following once from someone when I myself was a little sceptical about couponing, and it made complete sense: If you were walking through the parking lot to your car and saw a loonie on the ground, would you stop to pick it up? Of course you would! So what’s the difference in grabbing a coupon from a tear pad inside the store? Now let’s take it one step further, as I’m sure you’re thinking about the time you may spend planning and checking sales before you shop. If I told you “Go to Store A in 3 days’ time and 10 loonies will be in an orange cart just waiting for you”…would you go? WHO WOULDN’T?!?! That’s what couponing is like! All you have to do is wait for that prime sale and bring your coupon, and the loonies are just waiting for you!

Steven Zussino

Steven Zussino is the co-founder of Grocery Alerts Canada. He loves to help Canadians save money on groceries. He also runs the blog,