The “grocery shrink ray” is a term coined by Meghann Marco for the trend for groceries to be reduced in size while being sold at the same price point.
Manufacturers perform these reductions to reduce their own costs, but do not pass any savings on to the customer.
I have personally seen these for my favorite packaged salads at Save-on-Foods. The container used to be 454 g (similar to Earthbound Farms) now it is 312 g for $1 lower in price.
I strongly believe some manufacturers think that most consumers do not pay attention.
Everything is going up in price – I just wish they just told us, “Look, we have to pay more for oil, wheat, etc, we are forced to decrease the size of this package, yet keep the same price you used to pay. Thanks for understanding.”.
What can you do when you are faced with the dreaded grocery shrink ray?
#1. Switch brands. Try out another retailer’s peanut butter or laundry detergent or ice cream. It is a good time to not be so brand loyal.
#2. Complain. Call the company and ask them what is going on. Maybe they will send you some coupons?
#3. Compare unit costs more closely. Buying the smaller container could be a better bargain then a larger purchase.
Has anyone else experience the grocery store shrink ray?